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Cases

No two stories are ever the same.

Throughout this site, you've seen example concepts to inspire what's possible across the student journey. The real power, though, is the freedom: every university builds what fits their goal, in the form that fits best.

GOIN PARTNERSHIP (DO/CARE)

Putting our new partnership with Goin to the test

Together with community platform Goin, we created a "Welcome to the Netherlands" story for international students, delivered right inside the Goin app. It gives new arrivals a warm, practical introduction to life in the Netherlands, from everyday essentials to what makes the country tick, exactly where they're already looking for guidance. It's a first taste of what interactive storytelling can do, and of what this partnership brings to student communication.

  • On average 14 interactions per session
  • Used by more than 40 nationalities
See it in action

TU Delft · Welcome story (CARE)

Helping new students through the practical info, right before they start.

In the days before they start, new students get a flood of information, often as plain emails, PDFs or old-school handovers. It's overwhelming. So TU Delft built a simple "Welcome to TU Delft" guide: practical info in one place, linking straight to their app and other sources for the details.

  • Average of 13 interactions per session
  • 100% clicked through for more info
UvA virtual tour map of Amsterdam with pins for campuses such as Science Park, ACTA and UMC

UvA - Virtual tour (SEE)

A sneak peek of all UvA campuses

The University of Amsterdam wanted to give national and international students a sneak peek of all their campuses, with stories plotted on a map of the city. Beyond the preview, each tour links out to pages where students can discover the programmes and orientation events available on every campus.

  • 96% of viewers were engaged
  • 40% dived deeper via an in-story link
Rijksuniversiteit Groningen study quiz video in Dutch asking if you doubt your bachelor's choice

RUG - Study Quiz (SEE)

Guiding students to their field, then their fit, at the RUG

The University of Groningen split study choice into two smart steps. A short interest quiz, running behind their campaigns, points prospective students to the field that suits them. From there, a focused follow-up quiz on the website zooms in on the right programme within that field. So students never wade through questions that don't apply to them, and each quiz works on its own or back to back, in broad campaigns, targeted ones, or right on the site.

  • 1 general interest and 11 specific faculty quizes
  • 72% quiz completion rate
TU/e Master Automotive Technology interactive brochure video with a presenter in a car lab

TU/e interactive brochure (THINK)

Going deeper on the master's, so the right students apply at TU/e

Eindhoven University of Technology wanted prospective students to really understand what a master's programme involves, before they apply. So instead of a static PDF, they built an interactive brochure that brings the programme to life: the content, the structure, the career paths and what's genuinely expected of you. Students get a clear, honest picture of the fit, which means the ones who apply do so with confidence

Radboud University pre-boarding story "Finding Your Home in Nijmegen", a 4-minute guide with a Let's go button

RADBOUD - PRE-boarding (DO/CARE)

Turning housing stress into a clear plan at Radboud University

For international students, finding a room in a tight housing market is one of the most stressful parts of moving abroad. Radboud University tackled it head-on with a pre-boarding story that gives students a realistic picture of the market and a clear, step-by-step guide to finding a student room: where to look, what to watch out for, and how to avoid the common pitfalls.

  • Average of 9 interactions per session
  • Part of a series of subject based pre-boarding stories
NHL Stenden virtual tour with a true or false question on its student numbers, over a building with a green wall

NHL STENDEN - LINEAR VIRTUAL TOUR (SEE)

One guide, one story, the whole campus at NHL Stenden

NHL Stenden wanted prospective students to experience campus the way a real visit feels, guided, personal and in a clear order. So instead of a map full of markers, they built a linear virtual tour with a storyline and a guide who walks students through campus step by step. Along the way, the tour doesn't just show the buildings; it explains their distinctive approach to education, so students understand not only where they'd study, but how.

  • 4.9 ⭐️ rating from 1.992 reviews
  • Average of 12 interactions per session
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